Many of my clients are new entrepreneurs and first time web site owners, they tend to be somewhat uninformed and cautious about their new websites. Their first mistake is usually wanting a site that is too small. “Maybe 5 or 6 pages” is the usual response when queried about big they expect the site to be. In over five years of building web sites I’ve only built two sites that small and both businesses disappeared within their first year.
Why is small a bad idea and why did those businesses fail? I think they failed for the same reason they wanted small sites, lack of vision, lack of commitment, or both. That may sound harsh, but if I had a product or service to sell I’m pretty sure I’d want to show viewers as much as I could about me and my offerings. Certainly I’d want to go far beyond the Home, Contact, About Me and Faq’s that seem to be the core of many new web ventures.
One of the easiest things for new web site owners to forget about the Internet is that it’s a very dynamic medium. It’s easier and less expensive to change a half dozen web pages than it is to produce and distribute a simple one page, neigbourhood flyer.
When you build your first web site, consider telling the world:
The more pertinent information you can offer potential clients, the more likely they are to perceive you as being a good gamble. Lets face it, they already know what they want, your job is to convince them to get it from you. And that doesn’t happen by being vague.
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